A clearer view. A considered decision.
BUSINESS TOOLS · FREE TO USE
Plan your SEO.
Estimate costs, customers and possible payback using your assumptions.
START WITH YOUR BUSINESS
What do you sell — and where?
Confirm your services, products and target market first. Then get rough AI scenarios for a 6- and 12-month plan.
01Identify products and services
Confirm offers and target market
Your office address does not determine your market. Select only offers you can actually deliver in the named places. Plan separately when offers serve different markets.
Source notes
AI ASSUMPTIONS · DEMAND NOT MEASURED
A plan to test — not a promise.
The click figures below are total Google organic clicks during month 6 and month 12 individually, including the current baseline when known. They are not additional clicks, cumulative totals, unique visitors, customers or measured search volumes.
This plan does not automatically fill the calculator’s traffic input or growth curve. Two milestones do not define a single growth trajectory.
01 / UNDERSTAND DEMANDUnsure how many visits to enter?Estimate demand
Start with your service or website and market. Review search data, then choose a click assumption to explore SEO economics.
From demand to a traffic assumption
Explore keyword groups and source figures
What if you capture part of this demand?
The shares below are your assumptions, not measured CTRs or a ranking forecast. Clicks = demand proxy × share. Figures may contain error, overlap and omitted keyword groups.
Apply only the additional traffic
Only the traffic input changes. The calculator’s own scenario multipliers, costs, conversion rates and growth timing stay unchanged. Direct calls from Maps are not included.
Data sources & limitations
Results from your assumptions
Explore the scenarios
Based on your assumptions
Cumulative result
After variable costs and SEO. Lines represent assumptions, not confidence intervals.
How many customers would cover the cost?
Required paid orders are rounded up. The traffic threshold is calculated directly from cost and expected contribution per visit; it covers cost in expectation, without guaranteeing that many paid orders.
Compare all three scenarios in detail
Explore monthly figures
Formulas & model limits
Leads = additional visits × lead conversion. Customers = leads × sales conversion. Revenue = customers × order value. Contribution = revenue × contribution margin. Result = contribution − SEO budget − setup cost.
Setup cost is paid at the start and included in the month 1 table row. The monthly SEO budget continues during the delay. Growth then ramps linearly and stays level. Payback is the first month cumulative results become non-negative after incurring costs; later months are not guaranteed to remain profitable.
The model excludes existing customers, repeat purchases, taxes, other fixed costs, interest, seasonality and the time value of money. Customers and revenue are recognised in the month visits occur. The result is not accounting profit. The three scenarios are assumptions, not statistical confidence intervals.
Keep your report
JSON files and printed reports contain all financial inputs. Keep them somewhere you trust.
Accepts this tool’s files only, up to 32 KB.
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YOUR NEXT STEP
Test the assumptions before investing.
Discuss traffic sources, conversion potential and a measurement plan for your business. This link does not transfer financial inputs into the contact form.