Context and audience
Discuss the offering, audience and desired recognition. References clarify the direction rather than serving as another brand’s identity to copy.
Brand identity
A consistent identity, ready to use.
Build a consistent identity for your business in Vietnam, with logo, colours and typography that suit your audience and the places your brand appears.
Sample mark
A aHeading type
Aa Bb Cc
0123456789
- #FBF8F3
- #B38A49
- #151412
SAMPLE CARD
SAMPLE DOCUMENT
A consistent
message.SAMPLE POST
message.SAMPLE POST
Scope to agree
- 01An identity direction with a clear basis
- 02Colour, typography and materials working together
- 03Clear approval and handover
Start with your business, audience and where the brand appears. The scope may cover a logo or a broader identity system. Before design begins, we confirm the deliverables, number of concepts, delivery files and usage rights.
AT A GLANCE
A logo, colours, typography and branded templates help you use the identity consistently across your chosen channels.
- Start with
- The business, audience and brand placements.
- Deliverable
- Agreed identity assets, files and guidelines.
- Agree first
- Concept count, revisions, delivery files and usage rights.
Direction
An identity direction with a clear basis
Define what the brand should communicate and where it must work.
A new logo or a refresh
Identify what to preserve in an existing identity. Agree the number of directions, extent of changes and selection process before production.
Test in context
Review the mark at small sizes, in monochrome and in its intended placements. A direction needs to work in use, beyond a polished presentation.
ILLUSTRATIVE EXAMPLE
One set of rules, multiple applications.
See how colour, space and type hierarchy create consistency in a fictional identity.
An illustrative sample created by our team, not a client project.
ILLUSTRATIVE IDENTITY
A aAa Bb Cc · 0123456789
A clear impression.
Headings set the rhythm. Body type keeps the information readable.
- Cream background
#FBF8F3 - Gold accent
#B38A49 - Ink black
#151412
Sample document
One accent, clear space and a consistent type hierarchy.
SAMPLE CARD
A short message.
The palette and typography follow the same rules across three applications. This is not a client brand or a proposed trademark registration.
System
Colour, typography and materials working together
Practical rules help your team apply the identity consistently.
Palette and typography
Agree primary and supporting colours, typography and heading hierarchy. Consider Vietnamese, English, screen and print needs within the intended usage.
Branded applications
Choose the applications you need: a brochure, social template, business card or document template. Each has a defined content and format.
Usable guidelines
Record logo placement, spacing, colours, type and examples to avoid. The depth of the guidelines follows the agreed deliverables.
Rights & handover
Clear approval and handover
Define assets, formats and rights before the identity goes into use.
Approval stages
Approve the direction before completing the system and applications. Concepts, revisions and scope changes after approval are recorded in the proposal.
Source files and exports
Agree vector files, image exports, colour versions and guidelines. Usage conditions for fonts, photos or purchased assets are clarified separately.
Design and separate services
Trademark registration, legal checks, printing and fabrication are outside the default design scope. If needed, your business confirms the appropriate process and providers.
HOW WE WORK
Clarity at every step.
Understand the brand
Discuss goals, the audience and intended placements.
Approve a direction
Choose the logo, colour and type direction within the proposal.
Develop the system
Apply the selected direction to the agreed materials.
Handover and guidance
Check files, rights and guidance for using the identity.
PRICED BY SCOPE
Define the work before the quote.
Send your requirements and sample material so we can define a suitable scope.
Request a quoteWhat determines the cost
- Logo concepts, identity assets, guidelines and revision rounds.
- Trademark registration is outside the design fee. Paid fonts and producing branded materials are separate where needed.
FAQ
Before we begin.
A few useful answers to help define the right scope.
Can the scope cover only a logo?
Yes. Agree uses, concepts, revisions and logo formats. Broader guidelines or branded applications are scoped separately.
Can we keep our existing logo?
We can work around an existing logo after reviewing files and usage rights. Any changes to the logo need prior approval.
Will we receive fonts and source files?
The quote lists source files. For licensed fonts or assets, we clarify who purchases them and how they may be used; licence transfer is not assumed.
Do you guarantee trademark registration?
No. This service covers identity design. Registration checks and trademark procedures need separate handling by an appropriate provider.
What should we provide before design starts?
Describe your products or services, audience and where the identity will appear. Share any existing logo, materials and elements you want to retain; references help clarify the design direction.
Brand identity
Let’s define the work you need.
Share your goals, available material and preferred timing. We will clarify the work, deliverables and cost.