FREE RESEARCH EXAMPLE
Landscape services in Da Nang: which pages should come first?
From searches for garden design, landscape construction, Koi ponds and greenery maintenance to a practical website plan. This example shows how research can identify service priorities before design or SEO work begins.
01
Start with the services customers need.
The task was to identify people looking for a landscape designer, contractor or maintenance service. They could be villa owners, hotels, restaurants, property managers or building contractors. Their needs differ from buying a potted plant or browsing decorating ideas.
The May 2026 research selected 12 query groups for Da Nang, with a combined estimate of 460 monthly searches in the report. That figure illustrates how demand was organised; it does not represent the whole market or website traffic.
- Design
- Construction
- Maintenance
02
From search demand to a website plan.
Selected demand groups
Estimated searches / month
Six proposed service pages
01First priorities
- Landscape design
- Garden construction
- Koi ponds
02Next stage
- Automatic irrigation
- Landscape maintenance
- Project greenery
Explore the query table and research decisions
These groups are reproduced from the May 2026 research. The numbers are query-group estimates in that report, rather than volumes for individual keywords or a new measurement.
Landscape design, garden construction and Koi ponds were the first priorities. Each page needs to explain the work, show relevant project photographs and tell customers what information to provide for advice or a quotation.
| Query group | Search intent | Searches / month |
|---|---|---|
| Dịch vụ cây xanh | Planting and greenery maintenance services | 70 |
| Hồ Koi | Koi ponds | 60 |
| Báo giá sân vườn | Garden construction prices | 50 |
| Cảnh quan | Landscape services | 40 |
| Hòn non bộ | Decorative rock and water features | 40 |
| Tiểu cảnh | Small landscape features | 40 |
| Tưới tự động | Automatic irrigation | 40 |
| Báo giá hồ Koi | Koi pond construction prices | 40 |
| Báo giá cảnh quan | Landscape project prices | 30 |
| Báo giá cây xanh | Greenery planting prices | 20 |
| Báo giá hòn non bộ | Rock and water feature prices | 20 |
| Báo giá tưới tự động | Automatic irrigation installation prices | 10 |
The total of 460 is the sum of the selected group estimates in the report. It is not a count of people, customers or website visits. Price queries belong to their relevant services and should not be added again as a separate market. Current investment decisions require an updated review of demand and search results.
Separate contractor searches from plant shopping
Prioritise design, construction and site maintenance queries. Buying, selling or renting ornamental plants needs its own offer if the business actually provides it.
Give each customer need a clear page
A landscape design customer needs to understand the process and deliverables. Someone seeking a Koi pond contractor needs examples, construction scope and maintenance information. A general introduction is unlikely to answer both needs in full.
Help customers assess the work
Service pages should connect to photographs, property types, completed tasks and service areas. This information also helps customers prepare an enquiry with useful context.
03
One page for each clear need.
Landscape consultation and design
First priority. Explain consultation, site planning and design stages, using suitable solutions or projects as examples. List the initial information needed, such as site size, location and intended use.
Landscape and garden construction
First priority. Show the types of work, photographs of the process and the finished result. Include examples relevant to villas, hotels, restaurants, cafés or business premises.
Koi pond construction and maintenance
First priority. Explain new construction, renovation and maintenance through relevant pond examples, with the information needed before a quotation can be prepared.
Automatic irrigation systems
Next stage. Describe installation, upgrades and maintenance for gardens, villas, resorts or larger landscaped sites.
Landscape maintenance and garden care
Next stage. Set out regular maintenance tasks, the types of properties served and how recurring work is organised.
Greenery supply and planting for projects
Next stage. Present plant supply, layout and planting as part of a complete landscape project for businesses, residential developments, public spaces and main contractors.
04
The right customers. The right service area.
Prioritise people needing a service
Hiring a landscape contractor is a different need from buying a plant or browsing decorating ideas.
- Villas
- Hotels
- Restaurants
- Businesses
Begin in Da Nang
Expand where the business can deliver the work and show suitable projects.
Explore the audience and service area limits
Searches outside the initial focus
- Buying, selling or renting individual ornamental plants: these searches do not represent demand for a landscape contractor.
- Plant photographs and decorating ideas: useful supporting material, but not the basis for prioritising commercial service pages.
- Broad greenery queries: check their intent before assigning them to project services.
Service area
- Begin with Da Nang and projects the business can actually serve.
- The original report also considered segments labelled Quang Nam, Hue, Tam Ky and Hoi An. Expansion should depend on the ability to deliver the work and show suitable project examples.
- Avoid adding a broad area to locations within the same area and counting the demand twice. A local page needs specific information about serving customers there.