PROJECT / KHOAN GIẾNG NHA TRANG
Khoan Giếng Nha Trang:
from research to website.
A local service website built around how customers search for and choose a drilling provider.
THE WORKING PROCESS
From research to the next step.
Understand the need
Services, locations and questions
Build the website
Structure, content and interface
Observe search
Read the evidence in context
Context and our team’s role
Khoan Giếng Nha Trang is an in-house project by the Mắt Rồng Digital team. The work covered research, site structure, design, development, content, SEO and launch.
This account describes the website work. The drilling-service information on the live site belongs to that project’s separate business context.
Research and content map
The structure addresses three groups of questions: which service a customer needs, where it is needed and what they need to know before making contact. These inform service pages, area pages and supporting information.
Each page needs a specific purpose and a useful next step, rather than simply repeating a location name or keyword.
Service and area pages
The site includes household and industrial well drilling, repair, cleaning and survey services. Area pages include Nha Trang, Cam Ranh, Diên Khánh and Ninh Hòa.
This structure helps a reader move from a general need to information relevant to their location and type of work. Internal links connect those groups of pages.
Website structure
Services
Drilling · Repair · Cleaning · Surveys
Areas
Nha Trang · Cam Ranh · Diên Khánh · Ninh Hòa
Supporting information
Information before an enquiry
Design, development and launch
The interface focuses on service information and contact actions. The live website includes a price table, an estimate calculator and a service request form.
Content, navigation and contact steps form a journey: understand the service, explore factors that affect the cost, then prepare information for a discussion.
Search observations
Google Search Console screenshot saved on 12 September 2026. Web search report, with the “12 months” preset selected.
- Clicks
- 149
- Impressions
- 5.61K
- CTR
- 2.7%
- Average position
- 9.2
This is a historical snapshot; impressions are rounded and the exact end date is not visible. These figures do not establish customer numbers, revenue or expected results for another project.
Lessons and next improvements
A clear structure lets content, design and SEO serve the same goal. Further review should focus on individual page quality, internal links and the mobile contact experience.
Business impact requires comparing search data with actual enquiries and their quality. That evidence is not included in this project account.
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